The Novoladozh leather goods factory was founded in 1959 as a workshop of the Leningrad Production Leather Goods Association named after A. Bebel, specializing in the production of leather goods of school assortment.
In 1993, during the implementation of the privatization program, the state-owned enterprise was transformed into a joint-stock company of the type “Novoladozh Leather Accessories Factory”, which was registered in 2002 as the CJSC of the same name. The main activity of the enterprise remains one - the production of leather goods. The company's products are leather goods made of artificial materials: these are women’s bags, men’s, travel bags, youth bags, sports bags, household bags, schoolbags for young and middle schoolchildren, pencil cases, folders, cosmetic bags, clothing covers, shoe covers and others. The range includes more than 70 product models.
The factory has an established sales market - it is a network of wholesale and retail enterprises in various regions of Russia. In recent years, the geography of the market has changed - the share of trade enterprises in St. Petersburg has increased, the number of business partners in other regions of Russia has decreased. Currently, up to 60% of production is delivered to St. Petersburg. A significant group of consumers - approximately 35% - are schoolchildren and students.
CJSC "Novoladozh Leather Accessories Factory" annually participates in exhibition and fair events. Most often, we participate in exhibitions held in St. Petersburg - this is “Fashion Industry” at SKK “Petersburgsky” and “Souvenirs, Gifts, Decorations” in V.O. "Sivel." The purpose of participation in the exhibitions is the conclusion of new contracts, clarification of the demand for manufactured products, maintaining the image of the manufacturer of cheap and high-quality leather goods.
To maintain the position of the enterprise in the domestic market, the team adheres to the following activities:
introduction of new technologies that increase labor productivity and product quality
use in the manufacture of quality materials
maintaining a low price of products with high quality
maintaining high product performance: strength, lightness, functionality and modern design
